The objectives listed below reflect the overlapping missions of the story coach / wind & thunder productions tandem banners in: a) initiating innovative and empowering media production and resource development in a rapidly changing world that; b) creates equally innovative and empowering training for effective and inclusive social and media advocacy. 

Enhance the individual and collective abilities of all entertainment and media professionals in generating creatively and commercially viable story and media projects

Enhance the individual and collective abilities of all entertainment and media professionals in both successfully navigating and positively impacting the industry as they go

Provide innovative yet practical strategies, conceptual frameworks, and forums for focused resource development and proactive impact on the entertainment / media industry in a rapidly changing world

Take the respective and synergistically combined powers of story, media, and applied social change to non-media industry arenas as fundamental components of effective personal, organizational, and community planning and development

Specifically bring the tools and power of story as strategic scenario to youth, families, and marginalized populations to help transform their ability to effectively navigate a changing world as they also proactively define their voice and place in it