By Patrick A. Horton, PhD © (Projected Publishing - Winter 2012)

This unique and paradigm shifting book on making sense of a changing media and world is based on long-running Story Coach - Practical Magic presentations, workshops, and seminars with the same intuitive yet powerful steps to divining the life in story and defining the story in life for writers, screenwriters, speakers, and all media professionals in their respective efforts to inform, transform, entertain, and profit by the world we live in.

 (PDF Contents & Working Excerpt)

Most broadly, it speaks to all those who simply seek to find and express their own true voice and/or make a difference and, in so doing, master and take charge of their lives as stories-in-the-making in which they can play an infinitely greater role as author and guide. Ultimately it demonstrates how this is also the real secret to succeeding in, influencing, and ultimately shaping the media industry itself.

In many ways, this book is not so much about changing the language of how we talk about and create story and successful endeavors in the media industry and elsewhere so much as it is a large step toward creating one. As the seminar tag line goes, it won't just change the way you work, it will change the way you live.

Writers and all allied professionals throughout the entertainment & media industries can develop resonantly effective stories to capture and move audiences in ways many did not know were possible - all while enhancing both the individual and collaborative processes from concept to completion and successful release.

Studios, networks, and production companies can capture, develop, and successfully market the best material possible while drastically cutting investments on ineffective to misguided story and project development - with far more profitable and consistent results.

Speakers, consultants, and corporate planners can discover means to develop missions with vision and visions with mission that hit the ground running and draw in the most resistant players as active creative participants.

Advertisers, PR, and marketing -  communications professionals can better integrate corporate/product missions, branding, and product promotion/delivery for themselves and their clients.

Teachers, clinicians, and change agents of all kinds can discover a new language, tools, and authentic possibilities for healing, creativity, and taking charge of change.

Individuals can shed ways of engaging the world that create limitations or even prisons for them, and take charge of their lives as stories-in-process in which they are the key author and guide.

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